INFO & INSIGHT & RESOURCES
Words of wisdom from branding pros.
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Small business branding in 14 steps.
Your brand guides all aspects of your business including marketing, sales, and customer service. Create your small business branding plan using these 14 steps as a guide!
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Pick a lane. The benefits of niche marketing.
Today, competition is fierce, barriers to entry low, and consumers have a plethora of choices. The best way for a startup business to stand out is to dominate a niche.
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How to write a simple business plan.
A simple business plan helps you stay on track by articulating, organizing, and validating your concept. Learn how to craft a simple business plan for your start-up with our template.
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How to name your business.
Naming is one of the first branding tasks you'll have, and one of the hardest. We've named multiple businesses over the years and have some tips and techniques to share.
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10 Tips to DIY your brand design.
Ready to DIY your brand design? Not so fast, it's not as easy as it looks. Check out these 10 tips and learn the basics before diving into your project. Save yourself time & money!
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How to send emails that beg to be opened.
Email remains a powerful marketing tool but unfortunately most email marketing falls flat. Learn how to format your email newsletters so they stand out from the crowd!
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3 Examples of professional services branding.
Professional services often overlook branding, missing a huge opportunity to surprise, delight, and fuel growth. Imagine what happens when professional services disrupt expectations.
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How to harness AI for small business branding.
While AI is still in its infancy, it can help you save time and help you brainstorm. So how can you use free AI tools such as ChatGPT and OpenArt to help you craft your branding plan and market your small business? Read more to find out!
Our online branding course leads you step-by-step in the creation of a tailored branding plan for your small business (and we make it fun!) In 10 on-demand videos you will hone your mission and value props, deeply understand your audience, communicate your story, design your identity, and leverage the digital ecosystem. Each module is actionable, culminating in a strong brand plan that will save you time and money!
Interviews & profiles
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Interview: JacQueline Jewelry Design
Jewelry design, much like anything these days, is competitive but this entrepreneurial designer has been building her business for almost twenty years! Meet JacQueline Sanchez!
FREE Resources
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Free Branding Mini Course
In this mini course, we share the essential tips and techniques all entrepreneurs need to know when creating a brand for their business. We talk brand strategy, audience, and much more in this FREE video.
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Graphic Design Tip Sheet
Keep this cheat sheet handy as you create visual assets like your logo. Know the basics, save yourself time & money! (pdf file)
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Brand Planning Checklist
Track your progress! Our branding checklist is a great guide to help you develop a tailored brand plan for your small business! (pdf file)
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SEO Best Practices
Here's a quick overview of 10 SEO best practices to keep handy when creating web pages or blog posts! (pdf file)
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Weekly Planning Calendar
Need help staying on track? Print a few of these and you have a weekly planning calendar that will help you stay on task! (pdf file)