Learn how to build a strong brand for your business.
We guide you step-by-step with 10 simple on-demand videos.
Get the insight you need to set a solid foundation for your business. Our online course walks you the essential steps to build a brand with examples, tips, and techniques honed from 30 years of experience. Each of the 10 modules are actionable, not only reinforcing your learning, but ultimately culminating in a strategic brand plan that guides your decision making.
Don’t start-up without a brand plan.
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In a supportive environment with two experts that want to see you thrive. Understand the basics of branding and digital marketing and work at your own pace.
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Develop a compelling brand story that resonates with your audience and find strategic opportunities to differentiate your business in the market.
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Brainstorm ideas and learn ways to express your vision. Understand the techniques, resources, and elements you need to create an identity that stands out. Determine whether you should DIY or learn how to hire an expert!
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With a strong brand roadmap in place, you can focus your time and effort on growth. You will capitalize on your strengths, differentiate yourself in the market, and know where to invest strategically.
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Take our FREE mini branding course, check out our resources, and join us for our branding essentials online course!
“I'm a recent design school graduate thinking about launching a fashion brand. This course helped organize my ideas and focus on my core audience. I'm doing more research on what they need as I start to design.”
— Lucille Amelia
“Start-up Ace is not overwhelming and is easy to follow for a new entrepreneur like myself. I now have a better idea of what my brand is, what value I bring, and how to reach my specific audience. I highly recommend this course as it sets you up for success!”
— Peace Love & Lash
“Even though I've been in business over 20 yrs, SA helped me refine my branding and understand the power of digital marketing. Now I see how it all works together and I am spending my time in a more targeted way.”
— JacQueline Jewelry Design
Meet your instructors.
Petra Geiger
LOOK SEE STUDIO
With over 25 years of evolving practice in sectors such as retail, technology, architecture and professional services, Petra moves fluidly between branding, content development, and digital marketing. Her work has been guided by a singular curiosity for how effective and authentic communication can build community and drive organizational growth.
Petra grounds her practice in thorough research and a structured process. She works with leadership to challenge the status quo, facilitate change, undercover hidden stories, and develop comprehensive strategic plans that serve as the foundation for compelling communication. Petra marries creative visual design with sharp written communication across digital platforms.
Polly Lockman
LOCKMAN DESIGN
Polly is a passionate brand ambassador with deep experience developing and executing award-winning web and print design solutions across a broad range of industries. Polly has deep experience in design, branding and communication strategies for the banking, education, and retail sectors having served as the Art Director for The Discovery Channel.
She is recognized for understanding clients’ communication strategy challenges, and addressing them with effective solutions. Polly’s goal is simple—to help your organization evolve through the focused, clear expression of your most valuable messages. She is a good listener, quick study, and dedicated to the idea of well-designed communication that gets the job done in a memorable way.
Avoid costly mistakes.
Invest upfront in your brand.
Stand out from the crowd.
Enter the market confidently.
Avoid costly mistakes. Invest upfront in your brand. Stand out from the crowd. Enter the market confidently.
Our online branding course leads you step-by-step in the creation of a tailored branding plan for your small business (and we make it fun!) In 10 on-demand videos you will hone your mission and value props, deeply understand your audience, communicate your story, design your identity, and leverage the digital ecosystem. Each module is actionable, culminating in a strong brand plan that will save you time and money!
Need more support? Get our Branding Essentials course with personalized coaching. Working hand-in-hand with you, we tackle each of the modules together, answering your questions and supporting your process as you move through the content. The coaching series consists of (11) 1-hour meetings scheduled weekly, along with 3 hours of our time to help you complete your tailored branding plan. Must be completed within 3 months.
TAKE A FREE BRANDING MINI-COURSE!
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Your brand roadmap is the foundation for communicating the story of your business, product, service, and in some cases you. This is the who, what, when, where, why presented in a compelling way (visual & verbal) that inspires your audience to take action. Creating a brand roadmap will save you time & money as it will help guide and streamline your decision making process.
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Absolutely! Whether you are starting up or are already running a business, taking this course will refine your messaging and help you differentiate yourself in the market, capitalizing on your strengths, addressing your weaknesses, and seizing new opportunities. All businesses, should go through this process every 5 years!
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Yes! You have access to 10 on-demand videos that you can access whenever it fits into your schedule. Signing up for Startup Ace also gives you access to an online community of fellow entrepreneurs as well as 1 live Q&A webinar and email support from Petra & Polly. You also get a workbook containing templates to help you move through the content at your own pace.
✺ FAQ ✺
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Each video is under 10 minutes and you can replay as many times as you want. You also have access to our powerpoints for reference.
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You will have a unique login and can access the content anytime, anyplace, indefinitely.
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Polly & Petra are available by email any time. If you decide that one on one coaching is the better plan for you, your coach will be available during your online meetings.