Everyday we are faced with thousands of decisions, choices that we make virtually unconsciously. We develop “short-cuts” to help guide us quickly through these decisions. Understanding these biases is an amazing marketing tool to help us price, promote, and position our products and services effectively!

Design thinking is about being curious and solving problems. The most interesting people that I’ve had the pleasure to collaborate with aren’t afraid to ask questions and challenge the status quo. Theat’s the power of design thinking!