Wondering what content marketing is? Content marketing is the planning, crafting, and distribution of information, expertise, and knowledge that is both relevant and engaging for your audience with the purpose of building brand awareness, leads, and loyalty. In this post learn how to create effective content marketing.

Search engine optimization or SEO is how you get found on the digital ecosystem by search engines like Google. There are many different components to SEO, and unfortunately it can be a moving target. There are however some fundamentals and key things to remember. Number one is that it’s a wasted opportunity to add content to your website without optimizing it properly.

The digital ecosystem is simply the idea that your digital media and channels (ie) website, social media, email, advertising etc… must not exist in a vacuum. Instead, each should reinforce one another, generating a dynamic digital ecosystem that constantly attracts, retains, and engages both new and existing customers. Learn why this essential if you want to compete.

Everyday we are faced with thousands of decisions, choices that we make virtually unconsciously. We develop “short-cuts” to help guide us quickly through these decisions. Understanding these biases is an amazing marketing tool to help us price, promote, and position our products and services effectively!