25 Creative prompts to fuel your social media engine.
Posting on social media can feel like being on a hamster wheel, a never ending loop of content to create and post. While social channels are important avenues to grow and engage the audience for your business, it does require some strategy, consistency, and a lot of interesting content – which can be exhausting. Done well, social media can;
drive traffic to your website
generate leads and customers
increase brand awareness
build relationships
help you respond in real-time to client/customer concerns
A couple of things to keep in mind before we get into the creative social media prompts. Definitely make sure you’re picking the right channels for your specific demographic, you don’t need to be on every channel, just be where your audience is. Better to do one channel well than three poorly. You want to be monitoring the comments as well. Don’t just post… participate. Social media channels are communities, pay attention to who’s engaging with your content and engage back—respond to comments, like, share and comment on their posts.
We recommend using the 70 / 20/ 10 rule when posting content. In other words, 70% of your content is informational, 20% in emotional, 10% is promotional. For example;
Informational News, How-to’s, Updates, Statistics, Insight, Case Studies
Emotional Culture, Fun, Values, Milestones, Inspirational Quotes, Testimonials
Promotional New Product, Sales, Events
Don’t use social media just to pitch your business. Instead, focus on adding value through useful and interesting content and highlighting the community around you. Lastly, take the time to curate your brand on social media and ensure your identity is consistent across all aspects of your business. Repetition makes things memorable and remember, your social channel might be people’s first impression and interaction with your brand, so make it count!
Need some ideas? Here are 25 creative social media prompts!
Share a relevant statistic that makes your audience think twice.
Thank your customers for their support – a video is ideal.
Show a ‘day in the life’ or a behind the scenes look at what you do.
Tell how and/or why your business got started.
Highlight an employee/partner/vendor and their contributions.
Share what inspires you. Maybe it’s a quote, or a person, or a story.
Answer your most frequently asked questions in a video.
Share your favorite resources – books, blogs, or podcasts with your followers.
Take a poll – you might learn something new about your audience.
Share your favorite tools or software.
Give a sneak peek into something new you are developing.
Give away something relevant to your followers.
Post about the community that you live/work in.
Share any charitable contributions or volunteering you do.
Post about your blog content or whitepapers.
Repost (with credit) an infographic that is relevant to your business.
Let your customer’s talk – share a testimonial.
Create a tutorial for your product or service.
Repost one of your older posts.
Share your mission, vision, and values.
Let them in on one of your productivity hacks.
Share a TED talk that motivates you.
Talk about a failure, how did you overcome it and what did you learn?
Share a new skill or hobby.
Give followers a recap – a week, or month, or year in review.
The last piece of advice is to understand your posting style, be honest about what feels authentic and what works for you and your schedule. Some people prefer to be informal and post on-the-fly, while others prefer to schedule and create posts well in advance. Either way, work it into a consistent routine!