Stoss

This award-winning landscape architecture and urban design practice focuses on creating resilient social spaces that foster vital, equitable communities within the public realm.

As the firm grew, distilling the mission and articulating strengths became critical to differentiating it within a competitive landscape. Highlighting the studio as a rigorous, detail-driven, and ideas-based design practice was balanced with an emphasis on a people-centric approach that focuses on equity, diversity, and inclusion. Thus, pristine architectural images were eschewed in favor of images showing real people engaged with the landscape—people sitting, lounging, playing and connecting actively. A diversity of imagery were juxtaposed; black and white photography, patterns and materiality, architectural drawings. A new earth, sky, water color palette was introduced to play off the red logo.