PayByCar

This fintech start-up enables ‘on-the-go’ retailers (think gas stations and car washes) to identify vehicles on arrival, allowing enrolled customers to pay-by-text for their purchases.

The scope included; brand messaging, identity refresh, sales tools including investor decks and sales pitches, web design, digital marketing, and b2c enrollment campaigns designed for the fueling sector. Branding needed visibility in very cluttered spaces (namely gas stations) and to compel action (enrollment) in the moment. The design highlighted the ‘on-the-go’ aspect through an abstracted road graphic, reinforcing the quick, easy, seamless benefit of the service.