LOOK SEE studio is a multi-disciplinary brand communication practice.
We work with established companies to refocus their strategic direction, refresh their brand, and develop communication frameworks for the 21st century. And, we help new brands enter the market with a roadmap that is compelling, grounded, and realistic.
We are not just a design studio, nor are we simply a marketing agency. We are a modern hybrid, a communication design practice that believes successful brands must look holistically at the entirety of their business to uncover opportunities and solve problems. Market conditions in all sectors are shifting rapidly, organizations must be flexible and responsive in order to remain viable and grow. We help you change.
Who we are.
Petra Geiger | Founding Principal
With over twenty-five years of evolving practice, Petra moves fluidly between branding, content development, and digital marketing. Her work has been guided by a singular curiosity for how effective and authentic communication can build community and drive organizational growth. A modern, joyful aesthetic colors her work, whether that be an identity package, digital campaign, or product design.
Petra grounds her practice in thorough research and a structured process. She works with leadership to challenge the status quo, facilitate change, undercover hidden stories, and develop comprehensive strategic plans that serve as the foundation for the development of creative, compelling communication.
Degrees in graphic design from CCA and mass communication from Tulane University, along with expertise in digital marketing, give Petra the unique ability to marry creative visual design with sharp written communication across digital platforms.
Brand Strategy
We don’t believe in applying surface solutions, our results spring from an investigative mindset. Deep research and thoughtful analysis inform our process and we insist on a highly collaborative process. Together, we uncover opportunities, solve problems and design a framework for the business to thrive. We are tuned to our client’s visual, verbal, behavioral and organizational practices with the belief that when these elements are in sync, we can build brand loyalty, engage people, build community and deliver measurable results.
Brand Communication
Branding is the heart of a brand, the core. It’s much, much more than the logo or the “look & feel” or the identity. It’s a combination of values, mission, and a compelling “raison d’etre”. Brand communication embodies the answer to key questions like; why are we here, what do we do, how do we do it, who do we serve, how are we different and what is our personality. It runs through the entire organization seamlessly — product, sales, marketing, customer service. Yup, brands today have to dig deep to visualize and vocalize who they are.